Droga5 Joins AB InBev Roster, Parts Ways With Heineken USA

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Anheuser-Busch InBev has added Droga5 to its agency roster in the wake of the agency parting ways with Heineken USA.The shop will handle strategic planning and creative execution for AB InBev’s new Best Damn brand of flavored malt beverages, an AB InBev spokeswoman confirmed. Droga5 had been working with competing beer marketer Heineken USA, handling the Strongbow cider brand as well as Newcastle beer. But the agency and the beer importer recently cut ties.”We are changing agencies for Strongbow Hard Apple Ciders because the brand is shifting to a new global campaign that will be led by a central agency,” Jessica Robinson, senior brand director for Strongbow, said in a statement to Ad Age. “The work done in partnership with Droga5 has consistently ranked among the best in the industry in terms of advertising effectiveness and recall. Over the course of the collaboration, the brand has enjoyed industry-leading growth. We appreciate the creativity and humor the Droga5 team brought to their work and hope to be able to work with them again.”
Continue reading at AdAge.com
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Posted on September 19, 2016 in Agency Pixeldust Service - web development

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